{"id":49684,"date":"2017-04-26T14:20:33","date_gmt":"2017-04-26T07:20:33","guid":{"rendered":"https:\/\/www.dichthuatso1.com\/tam-quan-trong-cua-van-hoa-trong-tiep-thi-chien-luoc\/"},"modified":"2025-06-27T17:18:19","modified_gmt":"2025-06-27T10:18:19","slug":"tam-quan-trong-cua-van-hoa-trong-tiep-thi-chien-luoc","status":"publish","type":"post","link":"https:\/\/www.dichthuatso1.com\/en\/tam-quan-trong-cua-van-hoa-trong-tiep-thi-chien-luoc\/","title":{"rendered":"T\u1ea7m Quan Tr\u1ecdng C\u1ee7a V\u0103n Ho\u00e1 Trong Ti\u1ebfp Th\u1ecb Chi\u1ebfn L\u01b0\u1ee3c"},"content":{"rendered":"
\n\tM\u1ed9t s\u1ed1 nh\u00e0 ph\u00e2n t\u00edch n\u00f3i r\u1eb1ng t\u01b0\u01a1ng lai c\u1ee7a marketing chi\u1ebfn l\u01b0\u1ee3c l\u00e0 \u1edf qu\u1ea3ng c\u00e1o \u0111a v\u0103n h\u00f3a. Tr\u00ean th\u1ef1c t\u1ebf, nhi\u1ec1u c\u00f4ng ty marketing ch\u00e2u \u00c1, ng\u01b0\u1eddi Hispanic v\u00e0 ng\u01b0\u1eddi M\u1ef9 g\u1ed1c Phi b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng thu\u1eadt ng\u1eef “cross-cultural” (giao thoa v\u0103n h\u00f3a) \u0111\u1ec3 m\u00f4 t\u1ea3 ng\u00e0nh kinh doanh c\u1ee7a h\u1ecd. N\u1ebfu b\u1ea1n mu\u1ed1n c\u00f3 \u00fd t\u01b0\u1edfng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ti\u1ebfp th\u1ecb qua c\u00e1c n\u1ec1n v\u0103n h\u00f3a m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, ch\u1ec9 c\u1ea7n xem qu\u1ea3ng c\u00e1o c\u1ee7a Coca Cola. B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y s\u1ef1 \u0111a d\u1ea1ng v\u1ec1 m\u00e0u s\u1eafc v\u00e0 v\u0103n ho\u00e1 c\u1ee7a h\u1ecd trong th\u1eadp k\u1ef7 qua.<\/div>\n

<\/p>\n

\n\t <\/div>\n
\n\t <\/div>\n
\n\t\"tam-quan-trong-cua-van-hoa-trong-tiep-thi-chien-luoc\"<\/div>\n
\n\t <\/div>\n
\n\t <\/div>\n
\n\t <\/div>\n
\n\tCh\u01b0a k\u1ec3, Coca Cola \u0111\u00e3 t\u1ea1o ra m\u1ed9t s\u1ed1 qu\u1ea3ng c\u00e1o \u0111\u00e1ng nh\u1edb nh\u1ea5t trong l\u1ecbch s\u1eed. L\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 qu\u00ean \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o Super Bowl “America is Beautiful” ho\u1eb7c g\u1ea5u B\u1eafc c\u1ef1c trong k\u1ef3 ngh\u1ec9? H\u1ecd ch\u1eafc ch\u1eafn hi\u1ec3u \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng t\u1ed5ng th\u1ec3 ho\u1eb7c c\u00e1ch ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng \u0111a v\u0103n h\u00f3a. \u1ede m\u1eb7t kh\u00e1c, ti\u1ebfp th\u1ecb qua c\u00e1c n\u1ec1n v\u0103n ho\u00e1 c\u00f3 th\u1ec3 g\u00e2y nh\u1ea7m l\u1eabn.<\/div>\n
\n\t <\/div>\n
\n\tMarketing \u0111a v\u0103n h\u00f3a l\u00e0 c\u00f4ng vi\u1ec7c ph\u00e2n chia theo c\u00e1c s\u1eafc t\u1ed9c kh\u00e1c nhau v\u00e0 sau \u0111\u00f3 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing c\u00f3 th\u1ec3 v\u01b0\u1ee3t qua v\u00e0 x\u00e2m nh\u1eadp v\u00e0o c\u00e1c th\u1ecb tr\u01b0\u1eddng n\u00f3i chung. M\u1eb7c d\u00f9, qu\u1ea3ng c\u00e1o \u0111a v\u0103n h\u00f3a hi\u1ec7n \u0111ang xu\u1ea5t hi\u1ec7n tr\u00ean c\u1ea3 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng ch\u00ednh th\u1ed1ng v\u00e0 s\u1eafc t\u1ed9c. B\u1ea1n c\u1ea7n ph\u1ea3i l\u00e0m g\u00ec \u0111\u1ec3 k\u1ebft h\u1ee3p v\u0103n h\u00f3a v\u00e0 t\u1ea1o ra xu h\u01b0\u1edbng c\u00f9ng m\u1ed9t l\u00fac? \u0110\u1ecdc ti\u1ebfp \u0111\u1ec3 bi\u1ebft nh\u1eefng b\u01b0\u1edbc c\u01a1 b\u1ea3n nh\u00e9.<\/div>\n
\n\t <\/div>\n
\n\tHi\u1ec3u ki\u1ebfn th\u1ee9c c\u01a1 b\u1ea3n c\u1ee7a s\u1ef1 giao thoa v\u0103n h\u00f3a<\/strong><\/div>\n
\n\t <\/div>\n
\n\tTh\u1ebf gi\u1edbi c\u1ee7a ch\u00fang ta ng\u00e0y c\u00e0ng tr\u1edf n\u00ean \u0111a d\u1ea1ng. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 c\u01a1 h\u1ed9i cho nh\u1eefng sai l\u1ea7m v\u1ec1 v\u0103n h\u00f3a trong ti\u1ebfp th\u1ecb c\u0169ng ng\u00e0y c\u00e0ng t\u0103ng l\u00ean. N\u1ebfu b\u1ea1n mu\u1ed1n nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o c\u00e1c n\u1ec1n v\u0103n h\u00f3a kh\u00e1c nhau v\u1edbi ti\u1ebfp th\u1ecb \u0111a v\u0103n h\u00f3a, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i hi\u1ec3u r\u1eb1ng m\u1ed9t s\u1ed1 \u0111i\u1ec1u b\u1ea1n n\u00f3i ho\u1eb7c l\u00e0m c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u01b0\u1ee3c ti\u1ebfp nh\u1eadn nh\u01b0 b\u1ea1n mu\u1ed1n. \u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a b\u1ea1n tr\u01b0\u1edbc ti\u00ean ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi n\u1ec1n v\u0103n h\u00f3a b\u1ea1n mu\u1ed1n nh\u1eafm m\u1ee5c ti\u00eau – bao g\u1ed3m c\u00e1c v\u1ea5n \u0111\u1ec1 c\u01a1 b\u1ea3n.<\/div>\n
\n\t <\/div>\n
\n\tB\u1ea1n mu\u1ed1n xem x\u00e9t c\u00e1c ti\u1ec3u chu\u1ea9n \u0111\u00e1nh gi\u00e1 v\u00e0 c\u1ea3nh b\u00e1o v\u1ec1 v\u0103n h\u00f3a. V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n \u0111ang ph\u00e1t song qu\u1ea3ng c\u00e1o \u1edf m\u1ed9t qu\u1ed1c gia Trung \u0110\u00f4ng, b\u1ea1n c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 b\u1ea3o th\u1ee7 h\u01a1n nh\u1eefng g\u00ec b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c \u1edf M\u1ef9.<\/div>\n
\n\t <\/div>\n
\n\tC\u1eed ch\u1ec9 c\u0169ng l\u00e0 \u0111i\u1ec1u n\u00ean l\u01b0u \u00fd. \u1ede Trung \u0110\u00f4ng, ng\u01b0\u1eddi ta coi h\u00e0nh vi x\u00fac ph\u1ea1m l\u00e0 \u0111\u1ec3 m\u0169i gi\u00e0y h\u01b0\u1edbng v\u1ec1 ph\u00eda ng\u01b0\u1eddi \u0111\u1ed1i di\u1ec7n khi ng\u1ed3i. \u1ede Hoa K\u1ef3, vi\u1ec7c h\u00f4n m\u1ed9t c\u1ed9ng s\u1ef1 kinh doanh kh\u00f4ng \u0111\u01b0\u1ee3c coi l\u00e0 ph\u00f9 h\u1ee3p. Tuy nhi\u00ean, \u1edf Paris, h\u00f4n \u0111\u1ed3ng nghi\u1ec7p l\u00e0m vi\u1ec7c c\u1ee7a b\u1ea1n tr\u00ean m\u00e1 l\u00e0 t\u1ed1t. T\u1ea1i Anh, b\u1eaft tay m\u1ed9t c\u00f4ng ty \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn r\u1ed9ng r\u00e3i, nh\u01b0ng, \u0111i\u1ec1u n\u00e0y kh\u00f4ng \u0111\u00fang \u1edf t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n v\u0103n ho\u00e1 kh\u00e1c, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf c\u00e1c khu v\u1ef1c c\u1ee7a Ch\u00e2u \u00c1.<\/div>\n
\n\t <\/div>\n
\n\tXem x\u00e9t v\u1ea5n \u0111\u1ec1 r\u00e0o c\u1ea3n ng\u00f4n ng\u1eef<\/strong><\/div>\n
\n\t <\/div>\n
\n\tN\u1ebfu c\u1ea7n thi\u1ebft, h\u00e3y thu\u00ea m\u1ed9t translation companies.<\/strong><\/a> \u0111\u1ec3 d\u1ecbch c\u00e1c  t\u00e1c ph\u1ea9m ti\u1ebfp th\u1ecb cho ng\u01b0\u1eddi \u0111\u1ecdc \u1edf c\u00e1c v\u00f9ng kh\u00e1c nhau. B\u1ea1n mu\u1ed1n ph\u00e1 v\u1ee1 r\u00e0o c\u1ea3n ng\u00f4n ng\u1eef cho ng\u01b0\u1eddi \u0111\u1ecdc c\u1ee7a b\u1ea1n \u0111\u1ed3ng th\u1eddi c\u1ed9ng h\u01b0\u1edfng c\u00e1c th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng, d\u1ec5 hi\u1ec3u v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y kh\u00f4ng th\u1ec3 l\u00e0m \u0111\u01a1n l\u1ebb, c\u1ea7n k\u1ebft h\u1ee3p \u0111\u1ed3ng b\u1ed9 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing. N\u00f3 th\u1ef1c s\u1ef1 c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh cho ph\u00f9 h\u1ee3p v\u1edbi v\u0103n ho\u00e1 c\u1ee5 th\u1ec3 m\u00e0 b\u1ea1n \u0111ang nh\u1eafm m\u1ee5c ti\u00eau. Th\u00eam v\u00e0o \u0111\u00f3, r\u1ea5t kh\u00f3 \u0111\u1ec3 d\u1ecbch t\u1eeb l\u00f3ng v\u00e0 t\u1eeb vi\u1ebft t\u1eaft sang c\u00e1c n\u1ec1n v\u0103n ho\u00e1 kh\u00e1c nhau. B\u1ea1n mu\u1ed1n \u0111\u1ea3m b\u1ea3o chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c vi\u1ebft v\u00e0 thi\u1ebft k\u1ebf theo c\u00e1ch m\u00e0 v\u0103n h\u00f3a m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n s\u1ebd hi\u1ec3u.<\/div>\n
\n\t <\/div>\n
\n\tT\u00ecm ki\u1ebfm th\u1ecb tr\u01b0\u1eddng<\/strong><\/div>\n
\n\t <\/div>\n
\n\t\u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 chia th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00e1c c\u1ea5p. Kh\u00e1ch h\u00e0ng M\u1ef9 c\u00f3 th\u1ec3 c\u00f3 nh\u1eefng s\u1edf th\u00edch kh\u00e1c nhau t\u1eeb m\u1ed9t kh\u00e1ch h\u00e0ng \u1ea4n \u0110\u1ed9 ho\u1eb7c T\u00e2y Ban Nha. Ch\u1ec9 trong bi\u00ean gi\u1edbi c\u1ee7a m\u1ed9t qu\u1ed1c gia, c\u00f3 r\u1ea5t nhi\u1ec1u n\u1ec1n v\u0103n ho\u00e1 kh\u00e1c nhau, t\u1eeb c\u00e1c th\u1ecb tr\u1ea5n nh\u1ecf \u0111\u1ebfn c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn v\u00e0 tr\u00ean n\u00fai \u0111\u1ebfn sa m\u1ea1c, trong m\u1ed9t qu\u1ea7n th\u1ec3 s\u1ebd c\u00f3 nh\u1eefng khu v\u1ef1c kh\u00e1c nhau.<\/div>\n
\n\t <\/div>\n
\n\tK\u1ebft qu\u1ea3 l\u00e0, h\u1ecd s\u1ebd t\u01b0\u01a1ng t\u00e1c v\u1edbi chi\u1ebfn d\u1ecbch marketing c\u1ee7a b\u1ea1n theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau. \u0110\u00e2y l\u00e0 l\u00fac b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 ki\u1ec3m tra chi\u1ebfn d\u1ecbch email v\u00e0 trang \u0111\u00edch c\u1ee7a m\u00ecnh. Nh\u1eefng email n\u00e0o c\u00f3 t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t cao h\u01a1n t\u1eeb th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n ? Trang \u0111\u00edch n\u00e0o nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u1ea5p chu\u1ed9t nh\u1ea5t?<\/div>\n
\n\t <\/div>\n
\n\t\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb v\u0103n ho\u00e1 th\u00e0nh c\u00f4ng, b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c v\u01b0\u1ee3t kh\u1ecfi khu\u00f4n kh\u1ed5. C\u1ea7n ph\u1ea3i linh ho\u1ea1t \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 v\u0103n h\u00f3a. M\u1ed9t ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng c\u1ee7a H\u00e0n Qu\u1ed1c c\u00f3 th\u1ec3 kh\u00f4ng n\u1ed5i ti\u1ebfng \u1edf Ph\u00e1p v\u00e0 ng\u01b0\u1ee3c l\u1ea1i.<\/div>\n
\n\t <\/div>\n
\n\tV\u00e0, kh\u00eda c\u1ea1nh quan tr\u1ecdng nh\u1ea5t l\u00e0 \u0111\u1ea3m b\u1ea3o b\u1ea1n kh\u00f4ng \u0111\u01b0a ra c\u00e1c gi\u1ea3 \u0111\u1ecbnh. B\u1ea1n ph\u1ea3i \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1ed1i t\u00e1c \u0111\u1ecba ph\u01b0\u01a1ng mua h\u00e0ng. \u0110i\u1ec1u cu\u1ed1i c\u00f9ng b\u1ea1n mu\u1ed1n l\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o m\u1ed9t chi\u1ebfn d\u1ecbch xuy\u00ean v\u0103n h\u00f3a \u0111\u1ec3 n\u00f3 c\u00f3 m\u1ed9t ti\u1ebfng vang khi th\u1ef1c hi\u1ec7n.<\/div>\n
\n\t <\/div>\n
\n\tT\u1ea1i sao chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n l\u1ea1i c\u00f3 l\u1ee3i t\u1eeb vi\u1ec7c t\u00edch h\u1ee3p hi\u1ec3u bi\u1ebft v\u0103n ho\u00e1<\/strong><\/div>\n
\n\t <\/div>\n
\n\t\u0110\u1ed1i m\u1eb7t v\u1edbi n\u00f3, nh\u1eefng thay \u0111\u1ed5i v\u0103n h\u00f3a l\u1edbn trong h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang di\u1ec5n ra. Th\u00f4ng qua ti\u1ebfp th\u1ecb v\u0103n h\u00f3a, b\u1ea1n c\u00f3 th\u1ec3 \u0111i tr\u01b0\u1edbc xu h\u01b0\u1edbng n\u00e0y. Thay v\u00ec s\u1ed1ng \u0111\u1ec3 m\u00ecnh v\u00e0o th\u1ebf b\u1ecb \u0111\u1ed9ng, b\u1ea1n c\u00f3 th\u1ec3 tham gia v\u00e0o nh\u1eefng thay \u0111\u1ed5i v\u0103n h\u00f3a \u0111ang \u0111\u1ecbnh h\u01b0\u1edbng t\u01b0\u01a1ng lai c\u1ee7a x\u00e3 h\u1ed9i ch\u00fang ta. B\u1eb1ng c\u00e1ch n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n cho s\u1ef1 th\u00e0nh c\u00f4ng trong t\u01b0\u01a1ng lai.<\/div>\n
\n\t <\/div>\n
\n\tT\u1ea5t nhi\u00ean, b\u1ea1n ph\u1ea3i lu\u00f4n gi\u1eef cho n\u1ed9i dung c\u1ee7a b\u1ea1n ch\u00ednh x\u00e1c v\u00e0 c\u1eadp nh\u1eadt. Ngo\u00e0i ra, b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng email t\u1ef1 \u0111\u1ed9ng c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c ki\u1ec3m tra h\u00e0ng th\u00e1ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng tin c\u0169.<\/div>\n
\n\t <\/div>\n
\n\tL\u01b0u \u00fd c\u00e1c quy tr\u00ecnh v\u00e0 gi\u00e1 tr\u1ecb<\/strong><\/div>\n
\n\t <\/div>\n
\n\tNh\u1eefng quy tr\u00ecnh v\u00e0 gi\u00e1 tr\u1ecb n\u00e0y kh\u00e1c nhau gi\u1eefa c\u00e1c n\u1ec1n v\u0103n ho\u00e1 kh\u00e1c nhau. \u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nh\u1eadn th\u1ee9c kh\u00e1c nhau. \u0110\u1ec3 minh h\u1ecda, M\u1ef9 n\u00f3i chung c\u00f3 nhi\u1ec1u c\u00e1 nh\u00e2n h\u01a1n. Tuy nhi\u00ean, v\u0103n ho\u00e1 Nh\u1eadt B\u1ea3n c\u00f3 xu h\u01b0\u1edbng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng d\u1ef1a tr\u00ean c\u00e1c nh\u00f3m nh\u01b0 gia \u0111\u00ecnh h\u1ecd. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb t\u1eadp trung v\u00e0o c\u00e1c c\u00e1 nh\u00e2n t\u1ed1t h\u01a1n \u1edf c\u00e1c qu\u1ed1c gia c\u00e1 nh\u00e2n trong khi qu\u1ea3ng c\u00e1o theo nh\u00f3m ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t v\u1edbi c\u00e1c n\u1ec1n v\u0103n h\u00f3a bi\u1ec3u hi\u1ec7n gi\u00e1 tr\u1ecb t\u1eadp th\u1ec3.<\/div>\n
\n\t <\/div>\n
\n\tV\u00ec v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng t\u1ef1 \u0111\u1ed9ng ti\u1ebfp th\u1ecb \u0111\u1ec3 ph\u00e2n kh\u00fac ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n h\u01b0\u1edbng t\u1edbi n\u1ec1n v\u0103n h\u00f3a kh\u00e1c nhau. Theo Infosys, 78% ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho bi\u1ebft h\u1ecd s\u1ebd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng quay l\u1ea1i m\u1ed9t c\u00f4ng ty cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau nhi\u1ec1u h\u01a1n.<\/div>\n
\n\t <\/div>\n
\n\tTh\u00eam v\u00e0o \u0111\u00f3, th\u00f4ng qua ph\u00e2n kh\u00fac, b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 di chuy\u1ec3n qua c\u00e1c ph\u00e2n \u0111o\u1ea1n theo th\u1eddi gian nh\u01b0 th\u1ebf n\u00e0o. Theo d\u00f5i chuy\u1ec3n \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng d\u1ef1 \u0111\u1ecbnh c\u1ee7a b\u1ea1n s\u1ebd mang l\u1ea1i l\u1ee3i \u00edch cao v\u1ec1 t\u0103ng doanh thu t\u1eeb kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. H\u01a1n n\u1eefa, n\u00f3 gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. Kh\u00f4ng ph\u1ea3i \u0111\u1ec1 c\u1eadp \u0111\u1ebfn, ph\u00e2n kh\u00fac c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb su\u1ed1t \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u1ea3 ti\u1ebfp th\u1ecb \u0111\u00e1p \u1ee9ng v\u00e0 ti\u00ean \u0111o\u00e1n. Sau \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n \u0111o\u1ea1n th\u00f4ng qua:<\/div>\n
\n\t <\/div>\n
\n\tTh\u00f4ng b\u00e1o trong \u1ee9ng d\u1ee5ng:<\/em> Tin nh\u1eafn s\u1ebd \u0111\u01b0\u1ee3c g\u1eedi khi kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng. B\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n x\u00e1c \u0111\u1ecbnh c\u00e1c \u1ee9ng d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t d\u1ef1a tr\u00ean n\u1ec1n v\u0103n h\u00f3a.<\/div>\n
\n\t <\/div>\n
\n\tMessage:<\/em> M\u1ed9t trong nh\u1eefng \u1ee9ng d\u1ee5ng h\u00e0ng \u0111\u1ea7u cho \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng l\u00e0 nh\u1eafn tin v\u0103n b\u1ea3n. B\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng di \u0111\u1ed9ng c\u1ee7a b\u1ea1n th\u00f4ng qua ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn y\u00eau th\u00edch c\u1ee7a h\u1ecd.<\/div>\n
\n\t <\/div>\n
\n\tTin nh\u1eafn x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng:<\/em> B\u1ea1n c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 l\u1ecdc \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh v\u00e0 vi\u1ebft th\u00f4ng b\u00e1o ng\u1eafn ch\u1ec9 hi\u1ec3n th\u1ecb cho m\u1ed9t s\u1ed1 nh\u00f3m kh\u00e1ch truy c\u1eadp nh\u1ea5t \u0111\u1ecbnh.<\/div>\n
\n\t <\/div>\n
\n\tV\u0103n h\u00f3a c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn<\/strong><\/div>\n
\n\t <\/div>\n
\n\t\u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd l\u00e0 v\u0103n ho\u00e1 c\u0169ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t s\u1ef1 l\u1ef1a ch\u1ecdn. V\u0103n h\u00f3a c\u00f3 th\u1ec3 l\u00e0 c\u00e1ch th\u1ee9c v\u00e0 n\u01a1i b\u1ea1n d\u00e0nh th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c. M\u1ed9t c\u00f4ng d\u00e2n c\u1ee7a Puerto Rico – h\u1ecd c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 ng\u01b0\u1eddi M\u1ef9, nh\u01b0ng h\u1ecd c\u0169ng c\u00f3 m\u1ed9t n\u1ec1n v\u0103n ho\u00e1 r\u1ea5t kh\u00e1c bi\u1ec7t m\u00e0 kh\u00f4ng ph\u1ea3i ch\u1ec9 xoay quanh cheeseburgers v\u00e0 b\u00f3ng \u0111\u00e1 – \u0111\u00f3 ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t v\u00ed d\u1ee5 t\u1ed5ng qu\u00e1t. \u1ede M\u1ef9, salsa b\u00e2y gi\u1edd ph\u1ed5 bi\u1ebfn h\u01a1n so v\u1edbi n\u01b0\u1edbc s\u1ed1t c\u00e0 chua.<\/div>\n
\n\t <\/div>\n
\n\tTuy nhi\u00ean, n\u1ebfu b\u1ea1n nh\u00ecn v\u00e0o trang ph\u1ee5c d\u00e2n t\u1ed9c c\u1ee7a M\u1ef9 – salsa ch\u1ec9 c\u00f3 th\u1ec3 ph\u1ed5 bi\u1ebfn h\u01a1n so v\u1edbi n\u01b0\u1edbc s\u1ed1t c\u00e0 chua n\u1ebfu h\u00e0ng tri\u1ec7u h\u1ed9 gia \u0111\u00ecnh da tr\u1eafng \u0111ang mua salsa. Tr\u00ean th\u1ef1c t\u1ebf, c\u00e1c h\u1ed9 gia \u0111\u00ecnh da tr\u1eafng mua h\u01a1n 1 t\u1ef7 \u0111\u00f4 la cho c\u00e1c s\u1ea3n ph\u1ea9m th\u1ef1c ph\u1ea9m T\u00e2y Ban Nha. Nh\u1eefng lo\u1ea1i th\u1ed1ng k\u00ea n\u00e0y r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 ghi nh\u1edb v\u1edbi ti\u1ebfp th\u1ecb \u0111a d\u1ea1ng.<\/div>\n
\n\t <\/div>\n
\n\tTh\u1ebf gi\u1edbi \u0111\u1ea7y m\u00e0u s\u1eafc v\u00ec v\u0103n ho\u00e1. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i n\u1eafm \u0111\u01b0\u1ee3c nhi\u1ec1u m\u1ee9c \u0111\u1ed9 \u0111a v\u0103n h\u00f3a kh\u00e1c nhau, kh\u00f4ng ch\u1ec9 \u0111\u1ec3 ph\u1ea3n \u00e1nh c\u00e1 nh\u00e2n m\u00e0 c\u00f2n cho ho\u1ea1t \u0111\u1ed9ng kinh doanh t\u1ed1t. V\u00ec v\u1eady, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n c\u00f3 k\u1ebf ho\u1ea1ch \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng v\u00e0 v\u0103n h\u00f3a d\u1eabn nhi\u1ec1u h\u01a1n? Mi\u1ec5n l\u00e0 b\u1ea1n nh\u1ea1y c\u1ea3m v\u1edbi c\u00e1c chu\u1ea9n m\u1ef1c c\u1ee7a c\u00e1c n\u1ec1n v\u0103n ho\u00e1 kh\u00e1c nhau, b\u1ea1n s\u1ebd s\u1edbm t\u00ecm th\u1ea5y m\u1ed9t \u0111\u00e1m kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 trung th\u00e0nh.<\/div>\n
\n\t <\/div>","protected":false},"excerpt":{"rendered":"

M\u1ed9t s\u1ed1 nh\u00e0 ph\u00e2n t\u00edch n\u00f3i r\u1eb1ng t\u01b0\u01a1ng lai c\u1ee7a marketing chi\u1ebfn l\u01b0\u1ee3c l\u00e0 \u1edf qu\u1ea3ng c\u00e1o \u0111a v\u0103n h\u00f3a. Tr\u00ean th\u1ef1c t\u1ebf, nhi\u1ec1u c\u00f4ng ty marketing ch\u00e2u \u00c1, ng\u01b0\u1eddi Hispanic v\u00e0 ng\u01b0\u1eddi M\u1ef9 g\u1ed1c Phi b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng thu\u1eadt ng\u1eef “cross-cultural” (giao thoa v\u0103n h\u00f3a) \u0111\u1ec3 m\u00f4 t\u1ea3 ng\u00e0nh kinh doanh c\u1ee7a h\u1ecd. […]<\/p>\n","protected":false},"author":6,"featured_media":49683,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3258],"tags":[5519],"class_list":["post-49684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-dich-thuat","tag-chien-luoc-marketing"],"acf":[],"yoast_head":"\nVai Tr\u00f2 C\u1ee7a V\u0103n Ho\u00e1 Trong Ti\u1ebfp Th\u1ecb Chi\u1ebfn L\u01b0\u1ee3c To\u00e0n C\u1ea7u 2025<\/title>\n<meta name=\"description\" content=\"V\u0103n h\u00f3a \u0111\u00f3ng vai tr\u00f2 g\u00ec trong chi\u1ebfn l\u01b0\u1ee3c marketing to\u00e0n c\u1ea7u ? C\u00f9ng \u0111\u1ecdc b\u00e0i vi\u1ebft sau nh\u00e9\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dichthuatso1.com\/en\/tam-quan-trong-cua-van-hoa-trong-tiep-thi-chien-luoc\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u1ea7m Quan Tr\u1ecdng C\u1ee7a V\u0103n Ho\u00e1 Trong Ti\u1ebfp Th\u1ecb Chi\u1ebfn L\u01b0\u1ee3c\" \/>\n<meta property=\"og:description\" content=\"V\u0103n h\u00f3a \u0111\u00f3ng vai tr\u00f2 g\u00ec trong chi\u1ebfn l\u01b0\u1ee3c marketing to\u00e0n c\u1ea7u ? C\u00f9ng \u0111\u1ecdc b\u00e0i vi\u1ebft sau nh\u00e9\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dichthuatso1.com\/en\/tam-quan-trong-cua-van-hoa-trong-tiep-thi-chien-luoc\/\" \/>\n<meta property=\"og:site_name\" content=\"C\u00f4ng Ty D\u1ecbch Thu\u1eadt Uy T\u00edn H\u00e0ng \u0110\u1ea7u Vi\u1ec7t Nam\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-26T07:20:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-27T10:18:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dichthuatso1.com\/wp-content\/uploads\/2017\/04\/tam-quan-trong-cua-van-hoa-trong-tiep-thi-chien-luoc-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"728\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"D\u1ecbch Thu\u1eadt S\u1ed1 1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"D\u1ecbch Thu\u1eadt S\u1ed1 1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.dichthuatso1.com\\\/tam-quan-trong-cua-van-hoa-trong-tiep-thi-chien-luoc\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.dichthuatso1.com\\\/tam-quan-trong-cua-van-hoa-trong-tiep-thi-chien-luoc\\\/\"},\"author\":{\"name\":\"D\u1ecbch Thu\u1eadt S\u1ed1 1\",\"@id\":\"https:\\\/\\\/www.dichthuatso1.com\\\/#\\\/schema\\\/person\\\/4ac715d2aaaaf3b0aebb6316c414a22e\"},\"headline\":\"T\u1ea7m Quan Tr\u1ecdng C\u1ee7a V\u0103n Ho\u00e1 Trong Ti\u1ebfp Th\u1ecb Chi\u1ebfn L\u01b0\u1ee3c\",\"datePublished\":\"2017-04-26T07:20:33+00:00\",\"dateModified\":\"2025-06-27T10:18:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.dichthuatso1.com\\\/tam-quan-trong-cua-van-hoa-trong-tiep-thi-chien-luoc\\\/\"},\"wordCount\":2757,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.dichthuatso1.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.dichthuatso1.com\\\/tam-quan-trong-cua-van-hoa-trong-tiep-thi-chien-luoc\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.dichthuatso1.com\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/tam-quan-trong-cua-van-hoa-trong-tiep-thi-chien-luoc-1.jpg\",\"keywords\":[\"chien luoc marketing\"],\"articleSection\":[\"Tin T\u1ee9c D\u1ecbch Thu\u1eadt M\u1edbi Nh\u1ea5t\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.dichthuatso1.com\\\/tam-quan-trong-cua-van-hoa-trong-tiep-thi-chien-luoc\\\/\",\"url\":\"https:\\\/\\\/www.dichthuatso1.com\\\/tam-quan-trong-cua-van-hoa-trong-tiep-thi-chien-luoc\\\/\",\"name\":\"Vai Tr\u00f2 C\u1ee7a V\u0103n Ho\u00e1 Trong Ti\u1ebfp Th\u1ecb Chi\u1ebfn L\u01b0\u1ee3c To\u00e0n C\u1ea7u 2025\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.dichthuatso1.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.dichthuatso1.com\\\/tam-quan-trong-cua-van-hoa-trong-tiep-thi-chien-luoc\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.dichthuatso1.com\\\/tam-quan-trong-cua-van-hoa-trong-tiep-thi-chien-luoc\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.dichthuatso1.com\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/tam-quan-trong-cua-van-hoa-trong-tiep-thi-chien-luoc-1.jpg\",\"datePublished\":\"2017-04-26T07:20:33+00:00\",\"dateModified\":\"2025-06-27T10:18:19+00:00\",\"description\":\"V\u0103n h\u00f3a \u0111\u00f3ng vai tr\u00f2 g\u00ec trong chi\u1ebfn l\u01b0\u1ee3c marketing to\u00e0n c\u1ea7u ? C\u00f9ng \u0111\u1ecdc b\u00e0i vi\u1ebft sau nh\u00e9\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.dichthuatso1.com\\\/tam-quan-trong-cua-van-hoa-trong-tiep-thi-chien-luoc\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.dichthuatso1.com\\\/tam-quan-trong-cua-van-hoa-trong-tiep-thi-chien-luoc\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.dichthuatso1.com\\\/tam-quan-trong-cua-van-hoa-trong-tiep-thi-chien-luoc\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.dichthuatso1.com\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/tam-quan-trong-cua-van-hoa-trong-tiep-thi-chien-luoc-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.dichthuatso1.com\\\/wp-content\\\/uploads\\\/2017\\\/04\\\/tam-quan-trong-cua-van-hoa-trong-tiep-thi-chien-luoc-1.jpg\",\"width\":728,\"height\":500,\"caption\":\"tam-quan-trong-cua-van-hoa-trong-tiep-thi-chien-luoc\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.dichthuatso1.com\\\/tam-quan-trong-cua-van-hoa-trong-tiep-thi-chien-luoc\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.dichthuatso1.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"T\u1ea7m Quan Tr\u1ecdng C\u1ee7a V\u0103n Ho\u00e1 Trong Ti\u1ebfp Th\u1ecb Chi\u1ebfn L\u01b0\u1ee3c\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.dichthuatso1.com\\\/#website\",\"url\":\"https:\\\/\\\/www.dichthuatso1.com\\\/\",\"name\":\"C\u00f4ng Ty D\u1ecbch Thu\u1eadt Uy T\u00edn H\u00e0ng \u0110\u1ea7u Vi\u1ec7t Nam\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.dichthuatso1.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.dichthuatso1.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.dichthuatso1.com\\\/#organization\",\"name\":\"C\u00f4ng Ty D\u1ecbch Thu\u1eadt Uy T\u00edn H\u00e0ng \u0110\u1ea7u Vi\u1ec7t Nam\",\"url\":\"https:\\\/\\\/www.dichthuatso1.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.dichthuatso1.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.dichthuatso1.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/cropped-cropped-logo_nho-1.png\",\"contentUrl\":\"https:\\\/\\\/www.dichthuatso1.com\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/cropped-cropped-logo_nho-1.png\",\"width\":251,\"height\":250,\"caption\":\"C\u00f4ng Ty D\u1ecbch Thu\u1eadt Uy T\u00edn H\u00e0ng \u0110\u1ea7u Vi\u1ec7t Nam\"},\"image\":{\"@id\":\"https:\\\/\\\/www.dichthuatso1.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.dichthuatso1.com\\\/#\\\/schema\\\/person\\\/4ac715d2aaaaf3b0aebb6316c414a22e\",\"name\":\"D\u1ecbch Thu\u1eadt S\u1ed1 1\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.dichthuatso1.com\\\/wp-content\\\/litespeed\\\/avatar\\\/becee844b208a881f89bec7292b62b4e.jpg?ver=1780499212\",\"url\":\"https:\\\/\\\/www.dichthuatso1.com\\\/wp-content\\\/litespeed\\\/avatar\\\/becee844b208a881f89bec7292b62b4e.jpg?ver=1780499212\",\"contentUrl\":\"https:\\\/\\\/www.dichthuatso1.com\\\/wp-content\\\/litespeed\\\/avatar\\\/becee844b208a881f89bec7292b62b4e.jpg?ver=1780499212\",\"caption\":\"D\u1ecbch Thu\u1eadt S\u1ed1 1\"},\"url\":\"https:\\\/\\\/www.dichthuatso1.com\\\/en\\\/author\\\/congtt\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Vai Tr\u00f2 C\u1ee7a V\u0103n Ho\u00e1 Trong Ti\u1ebfp Th\u1ecb Chi\u1ebfn L\u01b0\u1ee3c To\u00e0n C\u1ea7u 2025","description":"V\u0103n h\u00f3a \u0111\u00f3ng vai tr\u00f2 g\u00ec trong chi\u1ebfn l\u01b0\u1ee3c marketing to\u00e0n c\u1ea7u ? C\u00f9ng \u0111\u1ecdc b\u00e0i vi\u1ebft sau nh\u00e9","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dichthuatso1.com\/en\/tam-quan-trong-cua-van-hoa-trong-tiep-thi-chien-luoc\/","og_locale":"en_US","og_type":"article","og_title":"T\u1ea7m Quan Tr\u1ecdng C\u1ee7a V\u0103n Ho\u00e1 Trong Ti\u1ebfp Th\u1ecb Chi\u1ebfn L\u01b0\u1ee3c","og_description":"V\u0103n h\u00f3a \u0111\u00f3ng vai tr\u00f2 g\u00ec trong chi\u1ebfn l\u01b0\u1ee3c marketing to\u00e0n c\u1ea7u ? C\u00f9ng \u0111\u1ecdc b\u00e0i vi\u1ebft sau nh\u00e9","og_url":"https:\/\/www.dichthuatso1.com\/en\/tam-quan-trong-cua-van-hoa-trong-tiep-thi-chien-luoc\/","og_site_name":"C\u00f4ng Ty D\u1ecbch Thu\u1eadt Uy T\u00edn H\u00e0ng \u0110\u1ea7u Vi\u1ec7t Nam","article_published_time":"2017-04-26T07:20:33+00:00","article_modified_time":"2025-06-27T10:18:19+00:00","og_image":[{"width":728,"height":500,"url":"https:\/\/www.dichthuatso1.com\/wp-content\/uploads\/2017\/04\/tam-quan-trong-cua-van-hoa-trong-tiep-thi-chien-luoc-1.jpg","type":"image\/jpeg"}],"author":"D\u1ecbch Thu\u1eadt S\u1ed1 1","twitter_card":"summary_large_image","twitter_misc":{"Written by":"D\u1ecbch Thu\u1eadt S\u1ed1 1","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dichthuatso1.com\/tam-quan-trong-cua-van-hoa-trong-tiep-thi-chien-luoc\/#article","isPartOf":{"@id":"https:\/\/www.dichthuatso1.com\/tam-quan-trong-cua-van-hoa-trong-tiep-thi-chien-luoc\/"},"author":{"name":"D\u1ecbch Thu\u1eadt S\u1ed1 1","@id":"https:\/\/www.dichthuatso1.com\/#\/schema\/person\/4ac715d2aaaaf3b0aebb6316c414a22e"},"headline":"T\u1ea7m Quan Tr\u1ecdng C\u1ee7a V\u0103n Ho\u00e1 Trong Ti\u1ebfp Th\u1ecb Chi\u1ebfn L\u01b0\u1ee3c","datePublished":"2017-04-26T07:20:33+00:00","dateModified":"2025-06-27T10:18:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dichthuatso1.com\/tam-quan-trong-cua-van-hoa-trong-tiep-thi-chien-luoc\/"},"wordCount":2757,"commentCount":0,"publisher":{"@id":"https:\/\/www.dichthuatso1.com\/#organization"},"image":{"@id":"https:\/\/www.dichthuatso1.com\/tam-quan-trong-cua-van-hoa-trong-tiep-thi-chien-luoc\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dichthuatso1.com\/wp-content\/uploads\/2017\/04\/tam-quan-trong-cua-van-hoa-trong-tiep-thi-chien-luoc-1.jpg","keywords":["chien luoc marketing"],"articleSection":["Tin T\u1ee9c D\u1ecbch Thu\u1eadt M\u1edbi Nh\u1ea5t"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.dichthuatso1.com\/tam-quan-trong-cua-van-hoa-trong-tiep-thi-chien-luoc\/","url":"https:\/\/www.dichthuatso1.com\/tam-quan-trong-cua-van-hoa-trong-tiep-thi-chien-luoc\/","name":"Vai Tr\u00f2 C\u1ee7a V\u0103n Ho\u00e1 Trong Ti\u1ebfp Th\u1ecb Chi\u1ebfn L\u01b0\u1ee3c To\u00e0n C\u1ea7u 2025","isPartOf":{"@id":"https:\/\/www.dichthuatso1.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dichthuatso1.com\/tam-quan-trong-cua-van-hoa-trong-tiep-thi-chien-luoc\/#primaryimage"},"image":{"@id":"https:\/\/www.dichthuatso1.com\/tam-quan-trong-cua-van-hoa-trong-tiep-thi-chien-luoc\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dichthuatso1.com\/wp-content\/uploads\/2017\/04\/tam-quan-trong-cua-van-hoa-trong-tiep-thi-chien-luoc-1.jpg","datePublished":"2017-04-26T07:20:33+00:00","dateModified":"2025-06-27T10:18:19+00:00","description":"V\u0103n h\u00f3a \u0111\u00f3ng vai tr\u00f2 g\u00ec trong chi\u1ebfn l\u01b0\u1ee3c marketing to\u00e0n c\u1ea7u ? C\u00f9ng \u0111\u1ecdc b\u00e0i vi\u1ebft sau nh\u00e9","breadcrumb":{"@id":"https:\/\/www.dichthuatso1.com\/tam-quan-trong-cua-van-hoa-trong-tiep-thi-chien-luoc\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dichthuatso1.com\/tam-quan-trong-cua-van-hoa-trong-tiep-thi-chien-luoc\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dichthuatso1.com\/tam-quan-trong-cua-van-hoa-trong-tiep-thi-chien-luoc\/#primaryimage","url":"https:\/\/www.dichthuatso1.com\/wp-content\/uploads\/2017\/04\/tam-quan-trong-cua-van-hoa-trong-tiep-thi-chien-luoc-1.jpg","contentUrl":"https:\/\/www.dichthuatso1.com\/wp-content\/uploads\/2017\/04\/tam-quan-trong-cua-van-hoa-trong-tiep-thi-chien-luoc-1.jpg","width":728,"height":500,"caption":"tam-quan-trong-cua-van-hoa-trong-tiep-thi-chien-luoc"},{"@type":"BreadcrumbList","@id":"https:\/\/www.dichthuatso1.com\/tam-quan-trong-cua-van-hoa-trong-tiep-thi-chien-luoc\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dichthuatso1.com\/"},{"@type":"ListItem","position":2,"name":"T\u1ea7m Quan Tr\u1ecdng C\u1ee7a V\u0103n Ho\u00e1 Trong Ti\u1ebfp Th\u1ecb Chi\u1ebfn L\u01b0\u1ee3c"}]},{"@type":"WebSite","@id":"https:\/\/www.dichthuatso1.com\/#website","url":"https:\/\/www.dichthuatso1.com\/","name":"Vietnam\u2019s Leading Trusted Translation Company","description":"","publisher":{"@id":"https:\/\/www.dichthuatso1.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dichthuatso1.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.dichthuatso1.com\/#organization","name":"Vietnam\u2019s Leading Trusted Translation Company","url":"https:\/\/www.dichthuatso1.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dichthuatso1.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.dichthuatso1.com\/wp-content\/uploads\/2023\/03\/cropped-cropped-logo_nho-1.png","contentUrl":"https:\/\/www.dichthuatso1.com\/wp-content\/uploads\/2023\/03\/cropped-cropped-logo_nho-1.png","width":251,"height":250,"caption":"C\u00f4ng Ty D\u1ecbch Thu\u1eadt Uy T\u00edn H\u00e0ng \u0110\u1ea7u Vi\u1ec7t Nam"},"image":{"@id":"https:\/\/www.dichthuatso1.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.dichthuatso1.com\/#\/schema\/person\/4ac715d2aaaaf3b0aebb6316c414a22e","name":"No.1 Translation","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.dichthuatso1.com\/wp-content\/litespeed\/avatar\/becee844b208a881f89bec7292b62b4e.jpg?ver=1780499212","url":"https:\/\/www.dichthuatso1.com\/wp-content\/litespeed\/avatar\/becee844b208a881f89bec7292b62b4e.jpg?ver=1780499212","contentUrl":"https:\/\/www.dichthuatso1.com\/wp-content\/litespeed\/avatar\/becee844b208a881f89bec7292b62b4e.jpg?ver=1780499212","caption":"D\u1ecbch Thu\u1eadt S\u1ed1 1"},"url":"https:\/\/www.dichthuatso1.com\/en\/author\/congtt\/"}]}},"_links":{"self":[{"href":"https:\/\/www.dichthuatso1.com\/en\/wp-json\/wp\/v2\/posts\/49684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dichthuatso1.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dichthuatso1.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dichthuatso1.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dichthuatso1.com\/en\/wp-json\/wp\/v2\/comments?post=49684"}],"version-history":[{"count":1,"href":"https:\/\/www.dichthuatso1.com\/en\/wp-json\/wp\/v2\/posts\/49684\/revisions"}],"predecessor-version":[{"id":83808,"href":"https:\/\/www.dichthuatso1.com\/en\/wp-json\/wp\/v2\/posts\/49684\/revisions\/83808"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dichthuatso1.com\/en\/wp-json\/wp\/v2\/media\/49683"}],"wp:attachment":[{"href":"https:\/\/www.dichthuatso1.com\/en\/wp-json\/wp\/v2\/media?parent=49684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dichthuatso1.com\/en\/wp-json\/wp\/v2\/categories?post=49684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dichthuatso1.com\/en\/wp-json\/wp\/v2\/tags?post=49684"}],"curies":[{"name":"WordPress","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}