{"id":49682,"date":"2017-04-25T15:26:44","date_gmt":"2017-04-25T08:26:44","guid":{"rendered":"https:\/\/www.dichthuatso1.com\/su-khac-nhau-giua-dich-thuat-marketing-va-transcreation\/"},"modified":"2025-06-27T17:06:57","modified_gmt":"2025-06-27T10:06:57","slug":"su-khac-nhau-giua-dich-thuat-marketing-va-transcreation","status":"publish","type":"post","link":"https:\/\/www.dichthuatso1.com\/en\/su-khac-nhau-giua-dich-thuat-marketing-va-transcreation\/","title":{"rendered":"S\u1ef1 Kh\u00e1c Nhau Gi\u1eefa D\u1ecbch Thu\u1eadt Marketing V\u00e0 Transcreation"},"content":{"rendered":"
\n\tNhi\u1ec1u c\u00f4ng ty c\u1ed1ng hi\u1ebfn n\u0103ng l\u01b0\u1ee3ng, th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c \u0111\u1ec3 ph\u00e1t tri\u1ec3n ng\u00e2n s\u00e1ch marketing c\u1ee7a m\u00ecnh, nh\u01b0ng l\u1ea1i c\u00f3 khuynh h\u01b0\u1edbng l\u00e0m nh\u01b0 v\u1eady v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng trong n\u01b0\u1edbc. Khi n\u00f3i \u0111\u1ebfn vi\u1ec7c gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh t\u1edbi c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi \u1edf n\u01b0\u1edbc ngo\u00e0i, nh\u1eefng r\u00e0o c\u1ea3n v\u0103n h\u00f3a v\u00e0 ng\u00f4n ng\u1eef c\u00f3 v\u1ebb l\u00e0m b\u1ea1n n\u1ea3n ch\u00ed nh\u01b0ng \u0111\u00f3 l\u00e0 nh\u1eefng \u0111i\u1ec1u c\u1ea7n thi\u1ebft n\u1ebfu chi\u1ebfn d\u1ecbch to\u00e0n c\u1ea7u c\u1ee7a b\u1ea1n th\u00e0nh c\u00f4ng. \u0110\u00e2y ch\u00ednh l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c d\u1ecbch v\u1ee5 d\u1ecbch thu\u1eadt v\u00e0 d\u1ecbch thu\u1eadt s\u00e1ng t\u1ea1o chuy\u00ean nghi\u1ec7p t\u1ed3n t\u1ea1i.<\/div>\n

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\n\t\"su-khac-nhau-giua-dich-thuat-marketing-va-transcreation\"<\/div>\n
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\n\tTranscreation<\/strong><\/div>\n
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\n\tTranscreation \u0111\u01b0\u1ee3c t\u00f3m t\u1eaft t\u1ed1t nh\u1ea5t l\u00e0 d\u1ecbch qu\u1ea3ng c\u00e1o qu\u1ed1c t\u1ebf m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o. C\u00f4ng vi\u1ec7c ch\u00ednh c\u1ee7a Transcreation l\u00e0 m\u1ed9t th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y b\u1eb1ng m\u1ed9t ng\u00f4n ng\u1eef kh\u00e1c theo c\u00e1ch \u0111\u00e3 \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1edbi. C\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng v\u1edbi m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb, \u00fd t\u01b0\u1edfng l\u00e0 g\u1ee3i l\u00ean c\u00f9ng c\u1ea3m x\u00fac, mong mu\u1ed1n v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1edbi nh\u01b0 \u0111\u00e3 \u0111\u01b0\u1ee3c d\u1ef1 t\u00ednh cho c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng trong n\u01b0\u1edbc c\u1ee7a th\u00f4ng \u0111i\u1ec7p ban \u0111\u1ea7u. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra h\u00ecnh \u1ea3nh, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 b\u1ea3n sao m\u1edbi. Nh\u1eefng thay \u0111\u1ed5i v\u1eabn \u0111\u00fang v\u1edbi tinh th\u1ea7n c\u1ee7a b\u1ea3n g\u1ed1c (m\u1eb7c d\u00f9 ch\u00fang ta c\u00f3 th\u1ec3 kh\u00e1c nhau r\u1ea5t nhi\u1ec1u v\u1ec1 h\u00ecnh th\u1ee9c) v\u00e0 k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng (th\u01b0\u1eddng l\u00e0m cho kh\u00e1ch h\u00e0ng mu\u1ed1n mua s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp).<\/div>\n
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\n\tM\u1ed9t lo\u1ea1t c\u00e1c thu\u1eadt ng\u1eef kh\u00e1c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ch\u1ec9 Transcreation, bao g\u1ed3m: d\u1ecbch thu\u1eadt s\u00e1ng t\u1ea1o,  international copy adaptation, cultural adaptation v\u00e0 cross-market copywriting.<\/div>\n
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\n\tVi\u1ec7c t\u1ea1o ra transcreation<\/strong><\/div>\n
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\n\tThu\u1eadt ng\u1eef ‘transcreation’ xu\u1ea5t ph\u00e1t t\u1eeb ch\u1eef Latin ‘trans’ (ngh\u0129a l\u00e0 ‘\u1edf ph\u00eda b\u00ean kia’) v\u00e0 ‘creare’ (t\u1ea1o ra).<\/div>\n
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\n\tC\u00f3 hai l\u00fd thuy\u1ebft v\u1ec1 ngu\u1ed3n g\u1ed1c c\u1ee7a t\u1eeb trong h\u00ecnh th\u1ee9c hi\u1ec7n t\u1ea1i c\u1ee7a n\u00f3. M\u1ed9t l\u00fd thuy\u1ebft cho r\u1eb1ng thu\u1eadt ng\u1eef transcreation \u0111\u00e3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn trong nh\u1eefng n\u0103m 1960 khi n\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 m\u00f4 t\u1ea3 b\u1ea3n d\u1ecbch s\u00e1ng t\u1ea1o c\u1ee7a c\u00e1c t\u00e0i li\u1ec7u ti\u1ebfp th\u1ecb nh\u01b0 b\u1ea3n sao qu\u1ea3ng c\u00e1o. Kh\u00e1c l\u00e0 n\u00f3 \u0111\u01b0\u1ee3c t\u1ea1o ra trong nh\u1eefng n\u0103m 1980, khi c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n trong ng\u00e0nh c\u00f4ng nghi\u1ec7p m\u00e1y t\u00ednh v\u00e0 tr\u00f2 ch\u01a1i \u0111i\u1ec7n t\u1eed \u0111ang ph\u00e1t tri\u1ec3n th\u1ea5y r\u1eb1ng h\u1ecd c\u1ea7n ph\u1ea3i thay \u0111\u1ed5i kh\u00f4ng ch\u1ec9 l\u00e0 ng\u00f4n ng\u1eef c\u1ee7a tr\u00f2 ch\u01a1i c\u1ee7a h\u1ecd, m\u00e0 c\u00f2n c\u1ed1t truy\u1ec7n v\u00e0 h\u00ecnh \u1ea3nh, \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi v\u0103n ho\u00e1 tr\u00f2 ch\u01a1i c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 b\u00e1n ch\u1ea1y \u1edf nhi\u1ec1u v\u00f9ng kh\u00e1c nhau.<\/div>\n
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\n\tB\u1ea5t k\u1ec3 t\u1eeb nguy\u00ean m\u1eabu c\u1ee7a n\u00f3, vi\u1ec7c s\u1eed d\u1ee5ng t\u1eeb transcreation \u0111\u00e3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n trong nh\u1eefng n\u0103m 1990, khi s\u1ef1 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng c\u1ee7a n\u0103ng l\u1ef1c c\u00f4ng ngh\u1ec7 v\u00e0 m\u1ea1ng l\u01b0\u1edbi v\u1eadn t\u1ea3i to\u00e0n c\u1ea7u \u0111\u00e3 l\u00e0m cho nhi\u1ec1u c\u00f4ng ty b\u1eaft \u0111\u1ea7u qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd tr\u00ean tr\u01b0\u1eddng qu\u1ed1c t\u1ebf. Chuy\u00ean m\u00f4n ti\u1ebfp th\u1ecb qu\u1ed1c t\u1ebf \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u nhi\u1ec1u h\u01a1n bao gi\u1edd h\u1ebft. Nh\u1eefng ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong qu\u1ea3ng c\u00e1o to\u00e0n c\u1ea7u c\u1ea7n ph\u1ea3i ph\u00e2n bi\u1ec7t c\u00f4ng vi\u1ec7c c\u1ee7a vi\u1ec7c d\u1ecbch thu\u1eadt ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng t\u1eeb ngh\u1ec7 thu\u1eadt s\u00e1ng t\u1ea1o c\u1ee7a transcreation, k\u1ebft qu\u1ea3 l\u00e0 th\u1eddi k\u1ef3 th\u1ee9 hai ph\u00e1t tri\u1ec3n.<\/div>\n
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\n\tThu\u1eadt ng\u1eef transcreation hi\u1ec7n \u0111\u00e3 lan r\u1ed9ng t\u1eeb c\u00e1c qu\u1ed1c gia c\u00f3 ti\u1ebfng n\u00f3i c\u1ee7a n\u01b0\u1edbc n\u00e0y sang c\u00e1c n\u01a1i kh\u00e1c tr\u00ean th\u1ebf gi\u1edbi, v\u1edbi Trung Qu\u1ed1c v\u00e0 c\u00e1c n\u01b0\u1edbc ch\u00e2u \u00c1 kh\u00e1c \u00e1p d\u1ee5ng n\u00f3 t\u1eeb kho\u1ea3ng n\u0103m 2010.<\/div>\n
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\n\tD\u1ecbch thu\u1eadt marketing l\u00e0 g\u00ec ?<\/strong><\/div>\n
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\n\tD\u1ecbch thu\u1eadt marketing bao g\u1ed3m vi\u1ec7c d\u1ecbch v\u00e0 n\u1ed9i \u0111\u1ecba h\u00f3a b\u1ea3n sao t\u1eeb ng\u00f4n ng\u1eef n\u00e0y sang ng\u00f4n ng\u1eef kh\u00e1c. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m s\u1ef1 th\u00edch nghi c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 ng\u00f4n ng\u1eef, nh\u01b0 th\u00e0nh ng\u1eef, \u0111\u1ec3 n\u1ed9i \u0111\u1ecba h\u00f3a b\u1ea3n sao cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. N\u00f3 li\u00ean quan ch\u1ee7 y\u1ebfu \u0111\u1ebfn vi\u1ec7c d\u1ecbch b\u1ea3n sao, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 ch\u1ea1m v\u00e0o th\u01b0\u01a1ng hi\u1ec7u v\u00e0 h\u00ecnh \u1ea3nh.<\/div>\n
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\n\tTranscreation v\u00e0 d\u1ecbch thu\u1eadt marketing kh\u00e1c nhau nh\u01b0 th\u1ebf n\u00e0o ?<\/strong><\/div>\n
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\n\tTranscreation v\u00e0 d\u1ecbch thu\u1eadt marketing chia s\u1ebd nh\u1eefng \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng nh\u1ea5t \u0111\u1ecbnh. C\u1ea3 hai \u0111\u1ec1u gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 chuy\u1ec3n \u0111\u1ed5i th\u00f4ng \u0111i\u1ec7p ng\u00f4n ng\u1eef n\u00e0y sang noogn ng\u1eef kh\u00e1c. D\u1ecbch thu\u1eadt marketing c\u00f3 th\u1ec3 bao g\u1ed3m b\u1ea3n d\u1ecbch c\u1ee7a logo, taglines v\u00e0 b\u00e0i qu\u1ea3ng c\u00e1o v\u1edbi n\u1ed9i \u0111\u1ecba h\u00f3a ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng ng\u00f4n ng\u1eef ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. N\u00f3 kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 d\u1ecbch thu\u1eadt m\u1ed7i t\u1eeb, nh\u01b0 ti\u1ebfng l\u00f3ng, h\u00e0i h\u01b0\u1edbc v\u00e0 s\u1ef1 t\u01b0\u01a1ng quan v\u0103n h\u00f3a \u0111\u01b0\u1ee3c n\u1ed9i \u0111\u1ecba h\u00f3a. Do \u0111\u00f3, m\u1ed9t qu\u1ea3ng c\u00e1o \u1edf Anh \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c “It’s raining cats and dogs” (m\u01b0a nh\u01b0 tr\u00fat n\u01b0\u1edbc) s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n th\u00e0nh “raining ropes” cho kh\u00e1n gi\u1ea3 Ph\u00e1p. <\/div>\n
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\n\tTranscreation c\u00f3 c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1c. Kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng th\u00e0nh ng\u1eef v\u00e0 v\u0103n h\u00f3a \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh, m\u00e0 to\u00e0n b\u1ed9 d\u1ef1 \u00e1n \u0111\u01b0\u1ee3c xem x\u00e9t t\u1eeb \u0111\u1ea7u. Chuy\u00ean gia transcreation s\u1ebd xem x\u00e9t \u0111\u1ed9ng c\u01a1 v\u00e0 k\u1ebft qu\u1ea3 mong mu\u1ed1n ban \u0111\u1ea7u c\u1ee7a qu\u1ea3ng c\u00e1o, sau \u0111\u00f3 thi\u1ebft l\u1eadp \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 cho kh\u00e1n gi\u1ea3 m\u1edbi. H\u00ecnh \u1ea3nh, ti\u00eau \u0111\u1ec1, th\u01b0\u01a1ng hi\u1ec7u, n\u1ed9i dung qu\u1ea3ng c\u00e1o, taglines v\u00e0 nhi\u1ec1u th\u1ee9 kh\u00e1c c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thay \u0111\u1ed5i \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng \u0111\u1ed9c gi\u1ea3 ho\u1eb7c ng\u01b0\u1eddi xem \u0111\u1ec1u c\u1ea3m nh\u1eadn gi\u1ed1ng nhau v\u1edbi k\u1ebft qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o, b\u1ea5t k\u1ec3 n\u1ec1n t\u00e0ng v\u0103n h\u00f3a v\u00e0 ng\u00f4n ng\u1eef c\u1ee7a h\u1ecd.<\/div>\n
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\n\tV\u00ed d\u1ee5 (r\u1ea5t \u0111\u01a1n gi\u1ea3n) c\u00f3 th\u1ec3 th\u00edch \u1ee9ng m\u1ed9t poster ti\u1ebfng Anh cho kh\u00e1n gi\u1ea3 Trung Qu\u1ed1c. D\u1ecbch thu\u1eadt marketing<\/strong> s\u1ebd chuy\u1ec3n v\u0103n b\u1ea3n th\u00e0nh ti\u1ebfng Quan Tho\u1ea1i v\u00e0 \u0111\u01b0a b\u1ea3n d\u1ecbch sang b\u1ea3n thi\u1ebft k\u1ebf poster hi\u1ec7n c\u00f3. Transcreation s\u1ebd xem x\u00e9t \u0111\u1ebfn ng\u01b0\u1eddi \u0111\u0103ng m\u1ed9t c\u00e1ch tr\u1ecdn v\u1eb9n v\u00e0 c\u00f3 th\u1ec3 \u0111\u1ec1 xu\u1ea5t thay \u0111\u1ed5i m\u00e0u s\u1eafc \u0111\u1ec3 c\u00f3 \u00edt m\u00e0u tr\u1eafng h\u01a1n (m\u00e0u kh\u00f4ng may, li\u00ean quan \u0111\u1ebfn tang l\u1ec5 v\u00e0 m\u1ea5t m\u00e1t \u1edf Trung Qu\u1ed1c) v\u00e0 m\u00e0u \u0111\u1ecf h\u01a1n (m\u00e0u h\u1ea1nh ph\u00fac) c\u0169ng nh\u01b0 d\u1ecbch v\u0103n b\u1ea3n.<\/div>\n
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\n\tHai ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn c\u0169ng c\u00f3 th\u1ec3 c\u00f9ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho nhi\u1ec1u d\u1ef1 \u00e1n. V\u00ed d\u1ee5: nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 ch\u1ecdn s\u1eed d\u1ee5ng transcreation cho logo v\u00e0 d\u00f2ng gi\u1edbi thi\u1ec7u c\u1ee7a m\u00ecnh, trong khi s\u1eed d\u1ee5ng d\u1ecbch thu\u1eadt marketing cho ph\u1ea7n l\u1edbn b\u1ea3n sao c\u1ee7a c\u00f4 \u1ea5y. Hai d\u1ecbch v\u1ee5 b\u1ed5 sung cho nhau b\u1eb1ng c\u00e1ch n\u00e0y, v\u1edbi c\u1ea3 hai mang l\u1ea1i gi\u00e1 tr\u1ecb n\u1ed9i t\u1ea1i c\u1ee7a m\u00ecnh cho qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb qu\u1ed1c t\u1ebf.<\/div>\n
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\n\tTi\u1ebfp c\u1eadn v\u1edbi transcreation \u0111\u00fang c\u00e1ch<\/strong><\/div>\n
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\n\tCh\u00eca kh\u00f3a \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u1ea3 hai ph\u01b0\u01a1ng th\u1ee9c transcreation v\u00e0 n\u1ed9i dung marketing l\u00e0 giao ti\u1ebfp v\u1edbi c\u00f4ng ty \u0111\u1eb1ng sau th\u00f4ng \u0111i\u1ec7p. C\u00e1c qu\u1ea3ng c\u00e1o ban \u0111\u1ea7u \u0111\u01b0\u1ee3c sinh ra t\u1eeb m\u1ed9t \u00fd t\u01b0\u1edfng v\u1ec1 l\u00e0m th\u1ebf n\u00e0o h\u1ecd n\u00ean l\u00e0m cho kh\u00e1n gi\u1ea3 c\u1ea3m th\u1ea5y, nh\u1eefng g\u00ec h\u1ecd n\u00ean l\u00e0m cho m\u1ecdi ng\u01b0\u1eddi khao kh\u00e1t v\u00e0 nh\u1eefng th\u1ee9 g\u1ecdi l\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ea7n c\u00f3. \u0110\u00f3 l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u1eb1ng sau qu\u1ea3ng c\u00e1o m\u00e0 m\u1ed9t d\u1ecbch v\u1ee5 marketing chuy\u00ean nghi\u1ec7p v\u00e0 c\u00f4ng ty d\u1ecbch thu\u1eadt c\u1ea7n ph\u1ea3i hi\u1ec3u. Hi\u1ec3u \u0111\u01b0\u1ee3c t\u1ea7m nh\u00ecn c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft v\u00e0 ch\u1ec9 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c l\u01b0\u1ee3m l\u1eb7t qua cu\u1ed9c \u0111\u1ed1i tho\u1ea1i xung quanh \u0111\u1ed9ng c\u01a1 \u0111\u1eb1ng sau chi\u1ebfn d\u1ecbch marketing. M\u1ed9t khi b\u1ee9c tranh l\u1edbn \u0111\u01b0\u1ee3c th\u1ea5u hi\u1ec3u, c\u1ea3 qu\u00e1 tr\u00ecnh d\u1ecbch marketing v\u00e0 transcreation c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh theo c\u00e1ch mang l\u1ea1i c\u00e1i nh\u00ecn m\u1edbi v\u1ec1 cu\u1ed9c s\u1ed1ng cho kh\u00e1n gi\u1ea3.<\/div>\n
\n\t <\/div>\n
\n\tChuy\u00ean gia transcreation<\/strong><\/div>\n
\n\t <\/div>\n
\n\tC\u0169ng gi\u1ed1ng nh\u01b0 d\u1ecbch thu\u1eadt marketing, transcreation \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec3n b\u1edfi c\u00e1c chuy\u00ean gia ng\u00f4n ng\u1eef h\u1ecdc v\u00e0 m\u1ed9t c\u00e1 nh\u00e2n v\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn s\u00e1ng t\u1ea1o \u0111\u1ec3 marketing. B\u1ea3n ch\u1ea5t c\u1ee7a nhi\u1ec7m v\u1ee5 c\u00f3 ngh\u0129a l\u00e0 nh\u1eefng ng\u01b0\u1eddi tham gia c\u1ea7n c\u00f3 m\u1ed9t s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 c\u1ea3 n\u1ec1n v\u0103n h\u00f3a c\u1ee7a \u0111\u1ea5t n\u01b0\u1edbc \u0111\u1ea7u ti\u00ean v\u00e0 \u0111\u1ea5t n\u01b0\u1edbc m\u1ee5c ti\u00eau.<\/div>\n
\n\t <\/div>\n
\n\tC\u00e1c c\u00f4ng ty qu\u1ea3ng c\u00e1o v\u00e0 translation companies.<\/strong><\/a> chuy\u00ean nghi\u1ec7p c\u00f3 c\u00e1c nh\u00f3m c\u1ee5 th\u1ec3 d\u00e0nh ri\u00eang cho vi\u1ec7c gi\u1ea3i quy\u1ebft c\u00e1c d\u1ee5 \u00e1n d\u1ecbch v\u00e0 transcreation. Nh\u1eefng nh\u00f3m n\u00e0y \u0111\u01b0\u1ee3c t\u1ea1o th\u00e0nh t\u1eeb nh\u1eefng nh\u00e0 ng\u00f4n ng\u1eef h\u1ecdc t\u00e0i n\u0103ng c\u00f3 ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u00e0 marketing to\u00e0n c\u1ea7u. B\u1ed9 k\u1ef9 n\u0103ng c\u1ee7a h\u1ecd bao g\u1ed3m c\u1ea3 s\u00e1ng t\u1ea1o v\u0103n b\u1ea3n v\u00e0 t\u00e0i n\u0103ng thi\u1ebft k\u1ebf, cho ph\u00e9p h\u1ecd gi\u1ea3i quy\u1ebft c\u1ea3 vi\u1ec7c d\u1ecbch thu\u1eadt marketing v\u00e0 transcreation th\u00e0nh c\u00f4ng.<\/div>\n
\n\t <\/div>\n
\n\tT\u00f9y ch\u1ecdn transcreation<\/strong><\/div>\n
\n\t <\/div>\n
\n\tTranscreation bao g\u1ed3m nh\u1eefng t\u00e0i li\u1ec7u in, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 c\u00e1c d\u1ef1 \u00e1n web. \u0110\u1ed1i v\u1edbi m\u1ed9t c\u00f4ng ty, qu\u1ea3ng c\u00e1o qu\u1ed1c t\u1ebf c\u00f3 ngh\u0129a l\u00e0 s\u1ea3n xu\u1ea5t c\u00e1c qu\u1ea3ng c\u00e1o v\u01b0\u1ee3t tr\u1ed9i, trong khi ti\u1ebfp th\u1ecb qu\u1ed1c t\u1ebf cho m\u1ed9t c\u00f4ng ty kh\u00e1c c\u00f3 ngh\u0129a l\u00e0 t\u1ea1o ra c\u00e1c video ng\u1eafn tr\u00ean YouTube \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn th\u00f4ng qua chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. T\u1ea5t nhi\u00ean c\u00f3 r\u1ea5t nhi\u1ec1u l\u1ef1a ch\u1ecdn gi\u1eefa hai c\u00f4ng vi\u1ec7c \u0111\u00f3.<\/div>\n
\n\t <\/div>\n
\n\tGhi ch\u00fa transcreation<\/strong><\/div>\n
\n\t <\/div>\n
\n\tM\u1ed9t \u0111i\u1ec1u m\u00e0 c\u00e1c c\u00f4ng ty n\u00ean l\u01b0u \u00fd v\u1ec1 transcreation \u0111\u00f3 l\u00e0, \u0111\u00e2y l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c t\u1ed1n nhi\u1ec1u th\u1eddi gian h\u01a1n d\u1ecbch thu\u1eadt marketing. N\u00f3 ph\u1ee9c t\u1ea1p h\u01a1n v\u00e0 c\u00e1c c\u00f4ng ty n\u00ean \u0111\u00e1nh gi\u00e1 n\u00f3 cao h\u01a1n, do \u0111\u00f3 m\u1ea5t nhi\u1ec1u th\u1eddi gian v\u00e0 n\u0103ng l\u01b0\u1ee3ng c\u1ee7a h\u1ecd. Th\u1ef1c t\u1ebf l\u00e0 b\u1ea3n sao \u0111\u00e3 \u0111\u01b0\u1ee3c vi\u1ebft l\u1ea1i, t\u1ea1o ra nh\u1eefng tagline m\u1edbi v\u00e0 h\u00ecnh \u1ea3nh m\u1edbi th\u01b0\u1eddng c\u00f3 ngh\u0129a l\u00e0 c\u1ea7n ph\u1ea3i c\u00f3 to\u00e0n b\u1ed9 c\u00e1c ph\u00ea duy\u1ec7t b\u1ed5 sung tr\u01b0\u1edbc khi t\u00e0i li\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c k\u00fd k\u1ebft. \u0110i\u1ec1u n\u00e0y ch\u1eafc ch\u1eafn c\u00f3 ngh\u0129a l\u00e0 transcreation t\u1ea1o ra k\u1ebft qu\u1ea3 t\u0103ng s\u1ed1 l\u1ea7n l\u1eb7p l\u1ea1i so v\u1edbi d\u1ecbch thu\u1eadt marketing.<\/div>\n
\n\t <\/div>\n
\n\tV\u1ec1 c\u01a1 b\u1ea3n, m\u1ed9t c\u00f4ng ty s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 chuy\u1ec3n \u0111\u1ed5i ph\u1ea3i tr\u1ea3i qua nhi\u1ec1u quy\u1ebft \u0111\u1ecbnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u gi\u1ed1ng nh\u01b0 khi t\u1ea1o t\u00e0i li\u1ec7u qu\u1ea3ng c\u00e1o g\u1ed1c.<\/div>\n
\n\t <\/div>\n
\n\tTranscreate hay d\u1ecbch thu\u1eadt<\/strong><\/div>\n
\n\t <\/div>\n
\n\tC\u00e1c c\u00f4ng ty m\u1edbi v\u1edbi \u00fd t\u01b0\u1edfng ti\u1ebfp th\u1ecb c\u00e1c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd \u1edf n\u01b0\u1edbc ngo\u00e0i c\u1ea7n ph\u1ea3i xem x\u00e9t li\u1ec7u nh\u1eefng th\u00f4ng \u0111i\u1ec7p c\u1ee7a h\u1ecd c\u00f3 \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft b\u1edfi \u0111\u1ed9i transcreation hay nh\u00f3m d\u1ecbch thu\u1eadt marketing. <\/div>\n
\n\t <\/div>\n
\n\tT\u00ecm ki\u1ebfm l\u1eddi khuy\u00ean chuy\u00ean m\u00f4n v\u1ec1 \u0111i\u1ec3m n\u00e0y r\u1ea5t \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch, v\u00ec m\u1ed9t sai l\u1ea7m trong qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh c\u00f3 th\u1ec3 g\u00e2y t\u1ed1n k\u00e9m. Ch\u1ec9 c\u1ea7n h\u1ecfi Puma, chi\u1ebfn d\u1ecbch n\u0103m 2011 c\u1ee7a \u00f4ng nh\u1eb1m vinh danh Ng\u00e0y Qu\u1ed1c kh\u00e1nh l\u1ea7n th\u1ee9 40 c\u1ee7a United Arab Emirates b\u1eb1ng c\u00e1ch t\u1ea1o ra m\u1ed9t b\u1ed9 gi\u00e0y t\u1eadp phi\u00ean b\u1ea3n gi\u1edbi h\u1ea1n trong m\u00e0u c\u1edd UAE. Emiratis kh\u00f4ng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u1ea3 nh\u1eadn th\u1ee9c gi\u1ea3n d\u1ecb c\u1ee7a l\u00e1 c\u1edd qu\u1ed1c gia v\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng gi\u00e0y c\u1ee7a h\u1ecd, m\u00e0 trong n\u1ec1n v\u0103n ho\u00e1 \u1ea2 R\u1eadp \u0111\u01b0\u1ee3c xem l\u00e0 b\u1ea9n b\u1edfi v\u00ec ch\u00fang ti\u1ebfp x\u00fac v\u1edbi ch\u00e2n v\u00e0 m\u1eb7t \u0111\u1ea5t. Kh\u00f4ng c\u1ea7n ph\u1ea3i n\u00f3i, Puma nhanh ch\u00f3ng thu h\u1ed3i s\u1ea3n ph\u1ea9m n\u00e0y.<\/div>\n
\n\t <\/div>\n
\n\tC\u1ea3 d\u1ecbch thu\u1eadt marketing v\u00e0 transcreation c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 m\u1ed9t c\u00f4ng ty t\u1ed1t khi \u0111\u01b0a ra th\u00f4ng \u0111i\u1ec7p \u1edf n\u01b0\u1edbc ngo\u00e0i. Nh\u01b0 m\u1ed9t h\u01b0\u1edbng d\u1eabn r\u1ed9ng r\u00e3i, n\u1ebfu m\u1ed9t c\u00f4ng ty tin r\u1eb1ng nh\u1eefng d\u00f2ng ch\u1eef v\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ee7a n\u00f3 ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 \u0111\u01b0\u1ee3c d\u1ecbch ra, v\u1edbi m\u1ed9t s\u1ed1 \u0111\u1ecba ph\u01b0\u01a1ng l\u00e0 m\u1ed9t bi\u1ec7n ph\u00e1p t\u1ed1t, sau \u0111\u00f3 d\u1ecbch thu\u1eadt marketing l\u00e0 m\u1ed9t c\u00e1ch ho\u00e0n h\u1ea3o \u0111\u1ec3 \u0111\u01b0a n\u00f3 v\u1ec1 ph\u00eda tr\u01b0\u1edbc. Tuy nhi\u00ean, n\u1ebfu c\u1ea7n ph\u1ea3i vi\u1ebft l\u1ea1i sologan v\u00e0 n\u1ed9i dung qu\u1ea3ng c\u00e1o, c\u00f9ng v\u1edbi thi\u1ebft k\u1ebf l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u v\u00e0 h\u00ecnh \u1ea3nh th\u00ec transcreation l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t.<\/div>\n
\n\t <\/div>\n
\n\tTrong c\u1ea3 hai tr\u01b0\u1eddng h\u1ee3p, vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch th\u00edch h\u1ee3p l\u00e0 \u0111i\u1ec1u t\u1ed1i quan tr\u1ecdng. C\u00e1c t\u00e0i li\u1ec7u ti\u1ebfp th\u1ecb \u0111\u00e3 \u0111\u01b0\u1ee3c d\u1ecbch ho\u1eb7c \u0111\u01b0\u1ee3c transcreation s\u1ebd t\u1ea1o ra nh\u1eefng c\u1ea3m x\u00fac v\u00e0 \u0111\u00e1p \u1ee9ng gi\u1ed1ng nh\u01b0 c\u00e1c t\u00e0i li\u1ec7u ng\u00f4n ng\u1eef ban \u0111\u1ea7u. \u0110\u00e2y l\u00e0 th\u00e0nh t\u1ef1u cu\u1ed1i c\u00f9ng khi n\u00f3i \u0111\u1ebfn d\u1ecbch v\u1ee5 marketing v\u00e0 d\u1ecbch v\u1ee5 transcreation.<\/div>\n
\n\t <\/div>","protected":false},"excerpt":{"rendered":"

Nhi\u1ec1u c\u00f4ng ty c\u1ed1ng hi\u1ebfn n\u0103ng l\u01b0\u1ee3ng, th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c \u0111\u1ec3 ph\u00e1t tri\u1ec3n ng\u00e2n s\u00e1ch marketing c\u1ee7a m\u00ecnh, nh\u01b0ng l\u1ea1i c\u00f3 khuynh h\u01b0\u1edbng l\u00e0m nh\u01b0 v\u1eady v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng trong n\u01b0\u1edbc. Khi n\u00f3i \u0111\u1ebfn vi\u1ec7c gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh t\u1edbi c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi \u1edf n\u01b0\u1edbc ngo\u00e0i, nh\u1eefng r\u00e0o c\u1ea3n v\u0103n […]<\/p>\n","protected":false},"author":6,"featured_media":49681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3258],"tags":[3365,5516,5518],"class_list":["post-49682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-dich-thuat","tag-cong-ty-dich-thuat","tag-dich-thuat-marketing","tag-transcreation-la-gi"],"acf":[],"yoast_head":"\nSo S\u00e1nh Gi\u1eefa D\u1ecbch Thu\u1eadt Marketing V\u00e0 Transcreation<\/title>\n<meta name=\"description\" content=\"T\u00ecm hi\u1ec3u s\u1ef1 kh\u00e1c nhau gi\u1eefa d\u1ecbch thu\u1eadt marketing v\u00e0 transcreation: m\u1ee5c ti\u00eau, ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u00e0 \u1ee9ng d\u1ee5ng th\u1ef1c t\u1ebf.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dichthuatso1.com\/en\/su-khac-nhau-giua-dich-thuat-marketing-va-transcreation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u1ef1 Kh\u00e1c Nhau Gi\u1eefa D\u1ecbch Thu\u1eadt Marketing V\u00e0 Transcreation\" \/>\n<meta property=\"og:description\" content=\"T\u00ecm hi\u1ec3u s\u1ef1 kh\u00e1c nhau gi\u1eefa d\u1ecbch thu\u1eadt marketing v\u00e0 transcreation: m\u1ee5c ti\u00eau, ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u00e0 \u1ee9ng d\u1ee5ng th\u1ef1c t\u1ebf.\" \/>\n<meta property=\"og:url\" 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